Recognizing the market opportunity for clinically proven supplements, Lumity nutraceuticals wanted to expand their US distribution and launch within the aesthetic medical channel. The brand needed support in developing and executing a launch strategy that leveraged their recently completed double blind clinical study vs placebo conducted by Dr. Zoe Draelos to target physicians and build a strong credibility within the channel.
After synthesizing their clinical study and supporting its publication, we crafted Lumity’s medical marketing strategy. Our multi-phase approach allowed the brand to target key opinion leaders (KOLs), open accounts, generate media buzz and develop a podium presence at leading conferences. We developed a full suite of sell-in and sell-thru marketing collateral including a medical detailing aid, staff education material, in-office displays, consumer brochures and eblasts.