After being selected as one of the few practices to offer the DermSpectra, a breakthrough total body digital imaging technology for early skin cancer detection, Kline Dermatology needed a comprehensive roll-out strategy to generate awareness within the medical community and educate new and prospective patients on the device’s transformative capabilities.
Our team took a multi-media approach to reach and convert patients who would benefit from the DermSpectra technology. This included targeted eblast communications, in-office educational materials, a step-by-step video led by Dr. Mitchell Kline, a custom MD finder to drive traffic to the practice and multiple high-profile media features including in Charlotte’s Book and USA Today.
