As an established Park Avenue dermatology practice with world-class expertise in skin cancer and cosmetic treatment, Dr. Mitchell Kline and his team were looking for a complete re-branding initiative to reflect the dual medical and aesthetic personality of the practice and its expanding patient population.
We conceptualized, designed and developed the new Kline Dermatology brand, starting with the crisp, modern logo that was then incorporated across business cards, stationary and in-office merchandising to create a cohesive visual experience. The final initiative was the design and launch of the Kline Dermatology website.