Do you want to reach out to and recruit new patients? Do you
want to find better ways to keep the ones you have?
Then your website strategy is essential.
At DS Group, we have:
Strong website design and functionality in the healthcare industry is essential in today’s competitive environment. Whether it’s to recruit new patients, or to educate your current clients on your services, goods or expertise, your website is your practice
and your brand’s online destination. And first impressions matter.
Great healthcare website design starts with understanding the industry and the target audience. At DS Group, we know what’s motivating patients to discover a physician, what drives conversion once they land on a website and what establishes trust. That’s why we focus on generating strong educational content, compelling before and after galleries and engaging long-form content that works towards building a brand, not just a business.
We take a very personalized approach to website design and development, because our clients are brands, not just service-providers or retailers. There is no room for one-size-fits-all solutions or shortcuts.
We are known for premium design with an attention to detail. None of our websites are cookie-cutter and all of them include high-touch details from fonts and effects to custom graphics and content.
While design leaves an impression, function is what delivers the results. Our approach always integrates a comprehensive digital marketing strategy that recognizes our clients’ website within a bigger online system with a focus on SEO strategy, social media and more.
We stay involved. While not every client wants or needs maintenance support, we are committed to supporting every new website grow, continue to achieve our clients’ goals and stay relevant in an exciting but ever-changing digital environment.
The best websites are the ones that meet our clients’ goals. However, we set the bar high for ourselves. Every website we build (and/or maintain) is SEO-optimized, responsive, designed with intention and to maximize call-to-actions and meets high metrics of performance such as loading page speed.
We start every new collaboration with an in-depth meeting, a visit to the practice (if possible), interviews with the team, questionnaires and competitive research.
If we’re working on updating an existing website, we conduct an in-depth audit and conduct analysis reporting to assess opportunities, needs and technical gaps that we will have to address.
Our team includes SEO-experts, social media managers, programmers and content developers who are know and understand the aesthetic and healthcare space.
We create collaborate with clients to develop KPIs, educate them on essential markers of website performance and outline a strategy and roadmap for success.