We think differently, strategically, outside the box to bring about innovation and growth.

Who We Are

Full-service business development agency specializing in aesthetic medical practices and brands.

  • We are partners, advisors and do-ers. We are not a drop-in consultancy but a comprehensive A-Z project management and delivery agency.
  • We understand the healthcare industry with an expertise in aesthetics and skincare.
  • We are boutique in size but not in scope. We help with everything from training and growth analysis to digital strategy and execution.
  • We customize our work and plans for you and your business, no one-size-fits-all solutions.


Supporting physicians to develop organic and long-term growth by connecting with patients in new, meaningful ways.


Pioneering a new methodology for developing sustainable and forward-thinking medical practices.

The landscape of healthcare is changing – patient expectations and consumption habits are evolving while providers compete to offer branded, differentiated experiences. DS Group was founded because we see these shifts as white space opportunities for medical practices to harmonize and enrich the patient experience in creative and meaningful ways.

We believe that forward-thinking practices provide a differentiated proposition with integrative services, compelling messages online and offline, and memorable patient experiences that fuel growth now and into the future.

Leadership Team

Delaram Saidi

Founder &

Meredyth Williams


Delaram Saidi

Founder & Principal

I believe that each practice is its own unique brand. Our goal is to help bring this to life through compelling messaging, strategic patient communication and synchronizing the in-office experience.

Delaram is passionate about creating a new paradigm of efficiency and growth for medical practices by providing innovation and integration to the patient experience. As an expert in practice growth strategy, brand development and marketing, Delaram has partnered with physicians to create new healthcare offerings, reposition current practices and capitalize on untapped opportunities for growth. She believes that sustainable practices provide a unique and branded experience.

Prior to founding DS Group, Delaram was the Assistant Vice President of Product Development and Global Marketing for SkinCeuticals where she collaborated with a vast global multi-disciplinary network of scientists and researchers to leverage new scientific discoveries that promoted and enhanced overall skin health. While at SkinCeuticals, Delaram spearheaded breakthrough innovations such as the award winning Advanced Pigment Corrector, Physical Fusion UV Defense SPF 50, and Resveratrol B E, among many others, which were marketed in 25+ countries worldwide.

Delaram has over 15 years of experience in the world of beauty, including developing and marketing within the professional, luxury, and consumer channel for brands such as L’Oreal Paris, Matrix Biolage, and Cornelia Essentials.

Delaram received her Bachelor of Arts in biochemistry, chemistry, and business from The University of Colorado. She is fluent in Farsi and conversational in French.

Meredyth Williams


I believe that we are at an exciting juncture in healthcare. Practices and brands are responding to new patient needs and expectations, not just in terms of practical medical care, but also in terms of service, ease of communication in the digital ecosystem and the online brand experience.

Meredyth brings strategic focus to the marketing and digital needs of each DS Group client and oversees a team of expert support across digital design, SEO/ SEM, social community management and analytics.

Prior to joining DS Group, Meredyth was Global Communications Manager at Essie, L’Oreal USA, leading international digital and PR strategy for over 30 markets worldwide. She was previously the Manager of Global Marketing and Product Development at SkinCeuticals, directing marketing campaigns and B2B trade show communications and events. She has a MSc in Media and Communications from The London School of Economics (LSE) and a MA in History from The University of Edinburgh, Scotland.

In Good Company

DS Group Clients DS Group Clients